Being Smart With Pay Per Click Advertising

Pay per click (PPC) advertising can be very profitable if you know what you're doing. The first thing you don't want to do is get into a bidding war with the bigger companies. When you first start advertising with PPC, you want to test it out first.

Don't dump a huge amount of money into your campaign and pick all of the most common key words. You have to be a little more tactful. Use a keyword evaluation tool and find other less common keywords and use those to start off with.

You also want to make sure you keep a close eye on your pay per click campaign to see what is working for you. Using different search engines, other than the most common, is another very cost effective technique that will keep your click costs down.

Now let's break the numbers down.
Internet marketing gurus say that 1 out of 15 clicks opting in to your auto responder from your landing page is doing pretty good. If your paying 25 cents a click, that's $3.75 a lead. Then typically, you will see one sale generated out of every twenty opt ins. Now using the same figures, it will cost you about $75 a sale.

Depending on what you're selling, this value is very key. What if you're making $80 a sale? You're still in profit mode, but that will take you a lot of sales to quit your day job. How about $100 a sale? Figuring in your advertising dollars, you're making $25 profit per sale. Now you're smiling a little brighter.What if you were making $500 or $1000 dollars a sale? If you were marketing online only part time, you're now considering having a talk with your boss.

Now all of these numbers are relative to a cost per click of 25 cents. That would be great if we lived in a perfect world, but we don't. How can you apply this to what you're doing?

We can look at it like "25 cents is too low, you'll never get a cost per click that low" or you can look at it like "If I do my research on my keywords, I might get it that low or even lower." What about if your opt in ratio was 1 out of 10 or 8? What if you generated a sale in 1 out of 10 or 5 opt ins? Don't doubt yourself because there are people and companies with those ratios.

Although pay per click advertising is very popular and very effective, it isn't the only form of advertising out there. You need to research other methods and diversify yourself. Make sure you have a set advertising budget and stick to it. You also want to track it to see what is working for you. The name of the game is driving traffic to your site. The more visitors you have, the more sales you'll generate.

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Role of SEO in Internet Marketing

Search engine optimization (SEO) should be considered a critical element of any Internet marketing strategy. This is important because there is so much which can be gained from SEO in terms of Internet marketing and advertising. Failure to optimize your website for search engines can result in a considerable loss in terms of free advertising which is essentially gained from ranking well with search engines. This article will provide insight into what SEO is and will explain why Internet marketing requires at least some degree of SEO.

SEO optimization is a strategy in which a website is designed to obtain favorable search engine rankings from popular search engines. This may be achieved in a variety of different ways and optimal SEO strategies combine a variety of different strategies to complete one well orchestrated SEO campaign. There are several elements to consider when attempting optimizing your website for search engines. This may include keyword density, prominence, META tags, titles and inbound links. Keyword density is one of the most common SEO strategies and essentially involves using relevant keywords often in the content of a website to demonstrate the relevance of these keywords to the website. This is important because search engines are likely to reward websites with optimal keyword densities with favorable search engine rankings in an effort to provide Internet users with the most relevant websites for particular search terms. For more help go to www.the-forum-list.com .The prominence of keywords should also be considered. This includes how close the keywords are placed to the beginning of the website. The common mistake with this strategy is to believe the first opportunity to incorporate keywords is in the first line of visible text on the webpage. This is not true because search engines crawl the code of a website as opposed to the visible content on the website. This means there are multiple opportunities to incorporate relevant keywords long before the actual visible content on the website. This might include the code for the title as well as the META tags. Business owners who realize the potential for incorporating keyword into the code gain an advantage over competitors who only incorporate keywords into the content on their website.

Another area of concern which is very important for those who are interested in SEO is inbound links. Inbound links are essentially links which reside on other websites and direct traffic to your website. These links are considered important because many search engines place a value on inbound links because they are essentially an example of one website recommending another website. However, when obtaining inbound links it is important to do so from other websites which rank well with search engines because many search engines consider the rank of the original website when determining the value of the inbound link. For more help go to www.mrx-interview.com .Now that we have briefly explained some of the main concept of SEO, we will illustrate why it is important to optimize your website in the first place. SEO is so important because most Internet users highly value the results of search engines and are likely to only visit to ranking websites when they search for a particular keyword. Internet users trust search engines to serve the most relevant content first and are therefore not likely to visit websites which do not fall on the first or second page of search results. This means websites which rank well essentially are receiving a great deal of free advertising from search engines that place their website in a key position. Website owners who do not invest time into optimizing their websites miss out on a great deal of potential web traffic.


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