Get Googled With Adwords To Boost Website Visits

The Google Adwords program is a very popular new program. Mainly people who have products to sell on the Internet use it. If you want to sell products, it might be a good idea to check into the Google Adwords program to give you web site more exposure. Besides, it is not hard to learn and it can mean big profits for your business too.

The Google Adwords program is a PPC, a pay per click program. It combines the use of an ad with text as advertisement for a product. You can write your own ad or have Google write it for you. Many people prefer to write their own ad. The ads consist of top keywords that are important to a website.

More than likely you have seen the ads and not even realized what they were. They are usually vertical ads on the right hand of a computer screen you will see after you have done a search for something on the Internet, although occasionally the ads are horizontal.

It does cost to place an ad with Google Adwords. This cost depends on what you are willing to pay for a CPC, a cost per click. If you have done a good keyword search before you write your ad then it is possible to use those keywords that will help your site and the ad will cost you less

Overall, it will cost you less because you have targeted your keywords to create an ad that draws in customers that will buy your products. Remember the less you are willing to pay for good keywords, the lower your ads will appear on the computer screen.

You need to consider that you will be in competition with other websites that use PPC and there might be times that you will have to adjust what you pay for your ad. Finding relative keywords does take some work on your part. So, others that have found the relative keywords first, in order to bump out competition, are willing to pay a higher click through premium. Be sure you know what you are willing to pay for this ad text service from Google Adwords before you get started.

Once you are at the level set by Google to stay in the rankings of valid PPC sites, you will need to maintain your listing. You cannot just create them, then forget about them and move on. You are ranking will fall because of tight competition for keywords and therefore ad placement. The ranking in a Google Adwords program is based on how many times a person clicks on your ad.

The CTR, click through rate, is the life or death of your ad on Google Adwords. What else can you do to remain in the top rankings besides having good relevant keywords? The use of solid attention grabbing copy is another key to keeping your site prominent in a Google Adwords ranking.

The Internet has changed dramatically in the last two years. For example, the domain names that were consider once high ranking and were very easy to get are rare to find today. So an acceptance of longer domain name extensions was created because of competition between websites.

Banner ads became very popular and for a while, people were able to make money with them on the Internet. Banner ads are still used but more so as a linking tool to several different sites of an owner. This is done in the hopes to make more money covering many unique sites. There were a billion sites but trying to find customers is getting much harder to do.

That is why the Goggle Adwords program was developed. Mass keyword targeting was the first step in trying to find a way to find an audience, but that proved too inefficient. There were just too many words on the Internet!

Now, Google has created a marketing concept of site targeting for consumer searchers. This makes it a real benefit for you as a searcher or an advertiser. Information is much easier to find and because of targeted keyword use, it is what you need to find. As an advertiser you can target specific sties that you want to advertise on.

Google Keywords does have its detractors. So if you are not sure if you want to use it, take it for a test run first. Go online and find out first everything you can about it. Use the extensive learning center at Google Adwords. Talk with others that use it to see what they thought about it. Read about some of the problems that others have faced and overcome with Google Adwords. It might be the key to your success online.

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Affiliate Marketing With Google Adwords

The quickest way to generate targeted traffic and start earning commissions with an affiliate marketing business is to use google adwords. One doesn't even need a website of their own to make money online using adwords. Traffic can be sent directly to an affiliate link.

Even though this is the easiest way to make money online I recommend those who advertise on google send traffic to their own website first for a couple of reasons. First of all traffic sent to a information pre sell site tends to provide much higher sales conversions than just using direct affiliate links.

Secondly google has recently tightened its quality scoring of websites making the cost per click skyrocket for many who were sending traffic to direct links. This has priced many affiliate marketers out of using adwords and is widely known as the "google slap".

I've found a good way to improve quality scores and lower cost per click is to write topical blogs and send adwords traffic to them. The blogs can have the affiliate links included in the text. For best results the text links should be the same or related to the keywords bidded on in an adwords campaign.

A critical part of adwords success is the ad itself. The ad needs to have a high clickthrough rate to recieve a lower cost per click. An ad should have keywords that the advertiser is bidding on included in the title. Many ads should be created and tested. The ads that have low clickthrough rates meaning usually below 1 percent should be deleted.

One technique that can be used is dynamic keyword insertion. With dynamic keyword insertion google will put the keywords in the title of an ad automatically. To use dynamic keyword insertion in place of the title one must put {keyword:default}. In place of default a keyword or phrase should be used in case a keyword phrase bidded on is too long for google to automatically insert the keyword.

Keywords are another important consideration in using google adwords. The better keywords to bid on are usually specific lower traffic words rather than the higher traffic general terms. For example a keyword like "music" will not convert to sales as well as words like specific songs or artists names.

The more closely the keywords are related to the topic of the website the better. Just like ads underperforming keywords with low clickthrough rates should also be deleted and new keywords periodically tested.

Where many go wrong with adwords is they set up an ad campaign and never go back to make changes. In order to be successful using adwords an affiliate marketer must continually make adjustments to fine tune their campaigns. This means they must constantly be testing new ads and keywords and deleting underperformers. If one does this consistently an adwords campaign is likely to cost much less and be more profitable.

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How A Fountain of Spit Taught Me Why Adsense Templates Don't Work!

The sign on the door said AAA. This had to be it. I inched the door open and was instantly overcome by a tsunami sound wave of chanting: YES SIR! ADCENT FIXMASTER SIR! YES SIR! ADCENT FIXMASTER SIR!

Whoa! What had I gotten myself into? What was this, some kinda cult?

Alright I'll admit it. I'm an addict--an adsense junkie! But it was counseling I needed not some nutters' army! I tried to ease my way out without being noticed, but too late, the bald dude on the podium noticed me. He beckoned me forward with a flick of his hand. I approached cautiously and started up the steps but he practically shoved me back. I could see why, he couldn't have been an inch over five foot; I'd tower over him if we stood side by side--not the best situation if you're trying to be an effective commanding officer. Commanding officer--huh? I guess the atmosphere was contagious.

"NAME?" he bellowed.
"Marc Ting," I replied somewhat timidly.
"SAY WHAT?" he barked showering me with a fine mist spray of spittle.
"MARC K. TING, SIR!" I shot back. But apparently that was not good enough. He glared at me as his face chameleoned through various shades of red before settling on a beetroot hue. For a second there I thought he was about to smack me. I guess the same thought must have crossed his mind because he abruptly turned his attention to the rest of the troop.

"YOU!" he growled to some skinny pimple-faced kid who had ADDICT written all over, "NAME!"

"OTTO RHEES-PONDAR, ADCENT FIXMASTER SIR!" pimple-face shouted back with rank precision; looked like normal speech was frowned upon in this neck of the woods. The Fixmaster turned back to me. The look on his face left no doubt; I'd better get it right this time round or else. I did! But that didn't stop him from laying into me anyway.

"WE HAVE TWO KINDS OF ADSENSE ADDICTS HERE" he boomed while pacing the podium, "THOSE WHO ONCE MADE A FORTUNE FROM ADSENSE AND THE LOSERS WHO NEVER DID!" He paused to catch his breath which was okay by me; the fine mist spray of spittle had long since turned into a cascading waterfall of spit that somehow seemed to land nowhere else but my forehead. Thus for the first time in my life I was grateful for the grotesquely bushy eyebrows the powers-that-be felt compelled to bestow upon me from the moment I was born.

"Tell me son" the Fixmaster continued, "When did you first start your adsense endeavors?" I wasn't sure what was more disconcerting; the fact that he called me son or the fact that he was talking normally.

"JANUARY 2006 ADCENT FIXMASTER SIR!" I hollered back, as loud as the best of them.

"AS I THOUGHT! WE GOT OURSELVES A GEN-U-WINE ADSENSE LOSER" he spat with obvious contempt and disdain. "I BETCHA TWEAKED, FIDDLED, ADJUSTED AND TRIMMED TILL YOUR FINGERS WERE RAW TO THE BONE, BUT YOU NEVER MADE MORE THAN NICKEL AND CENTS. AIN'T THAT RIGHT LOSER?"

Evidently I no longer qualified as son anymore but I couldn't have cared less. He was right though; I never did make anything more than nickel and dimes from Google Adsense despite faithfully following every instruction from the plethora of expensive adsense courses I had bought. In fact things had gotten so bad, that at one point my girlfriend started getting jealous of the computer. Imagine that--jealous of a computer!

Anyway I suppose it must have been the sum of the past year's adsense frustrations; my girlfriend almost dumping me; not to mention being publicly berated and humiliated by a five-foot tyrant that made my eyes suddenly well up. Apparently the Fixmaster must have noticed because just like that he stopped his tirade. I guess nothing quite kills troop morale as a grown man blubbering for no apparent good reason. From that point onwards the meeting was less boot camp and more group therapy. The Fixmaster confided that he used to make a ton of money from adsense but had committed the cardinal sin of spending it just as fast as he made it! Like so many others he thought the adsense party would never end. But end it did! And when that happened he lost a heck of a lot more than just his adsense mega-revenue. He lost his wife, his kids, his expensive cars, his two houses and his identity. So he decided it was only fitting to lose the adsense guru moniker too and start a new chapter of his life. One of counseling adsense lost souls like those of us gathered at the weekly Adsense Addicts Anonymous meetings, as well as educate newbie marketers of the dangers of exploitative "adsense gurus" who made their adsense money these days by capitalizing on the newbie's lack of knowledge. Here's what he had to say:

1. So-called adsense gurus only sell their eBooks or software after Google has nullified their systems.

2. Adsense gurus did not make their money the way they tell it in their eBooks.

3. Adsense Pre-optimized templates simply cannot work because of the changes that Google made to its adsense algorithm and is continually improving upon.

4. Anybody who bought an adsense eCourse or eBook after October 2005 was doomed to fail no matter if they followed the instructions faithfully and exactly.

5. The common sense kicker: why would adsense gurus let you in on their mega-revenue generating system while it still worked!

6. Adsense gurus these days make their money by selling their bogus adsense products to the unwary.

7. If you look carefully you'll notice almost all adsense revenue screenshots are from 2005 not 2006!

Article Source: http://www.ArticleStreet.com/